Cliffs Chiropractic Clinic Celebrates WHO’s Stamp of Approval for EPIC Care Approach

Chiropractic treatment at Cliffs in SouthendWith the New Year just around the corner, our commitment to providing EPIC care to our patients, old and new, remains as strong as ever. The exciting news is that the World Health Organisation (WHO) have officially endorsed our approach to managing lower back pain.

What makes our approach to patient care so EPIC? Well, it’s:

  • Evidence based
  • Patient-centred
  • Interprofessional
  • Collaborative

Now, the latest guidelines from the World Health Organisation (WHO)* have officially endorsed this combination of approaches as the optimal way to manage chronic low back pain without resorting to surgery.

As we embrace this news, let’s take a closer look at what the EPIC approach means for you:

Evidence-Based: At Cliffs, our methods for caring for your back are rooted in evidence from clinical studies that support the results we achieve. We believe in keeping you informed about relevant findings from these studies, ensuring you understand the rationale behind our care plan.

People-Centred: Your involvement in your healing process is crucial to us. We prioritise making you an active participant in decision-making by providing comprehensive information about your condition. By listening to your needs, concerns, and life circumstances, our goal is to get you on the path to recovery swiftly. This often involves recommending rehabilitative exercises and offering advice on self-care to prevent issues from recurring.

Interprofessional and Collaborative: At Cliffs, we operate as a team of professionals from diverse backgrounds. If our chiropractors determine that additional care from our other therapists would benefit you, or vice versa, we seamlessly coordinate your treatment plan. Should your condition warrant a visit to see a consultant or have other tests done, we will recommend these accordingly. When additional opinions are required, we also have a team of peers we discuss cases with.

If you know anyone who could benefit from EPIC care for their lower back pain (or other musculoskeletal problems), please share this post with them.



* The full WHO guidelines are here:

COVID 19 Guidelines & Protocols

Cliffs Chiropractic remains open and safe

We are pleased that we are permitted to continue providing our usual high standards of care inclusive of chiropractic, medical acupuncture and massage.

Please read through the infographic below to familiarise yourself with the simple processes put in place to keep you and us safe.

We really look forward to seeing you and helping you.




We Are Open And Accepting New Patients

Keeping you, our patients, SAFE and cared for is at the heart of everything we do.

We know many of you are worried to venture out but desperate to be treated. We have RISK ASSESSED and implemented procedures and measures for EVERYONE’S SAFETY.

We have produced this video to provide evidence and reassurance of what we have put in place in the clinic to keep you and our team safe.



Reduce Anxiety Following Arif’s Advice

How are you doing with this global pandemic and lockdown? How have you been coping?

Arif shares with you how the situation we find ourselves in may be affecting your nervous system and towards the end of the video he provides you with some tips and recommendations, things you can do yourself to help get back to a more content and calm state of being. A place where we are all hoping to be.



What Is Yoga? Sarah Silver explains

yoga informationYoga has become increasingly popular. While many people consider it as a form of exercise, Sarah Silver explains how yoga offers so much more than that.

“Be faithful in small things because is it in that your strength lies! – Mother Theresa

Yoga is the union of mind, body and spirit. The ultimate goal is to attain enlightenment to find meaning in this world and how we fit into it. The original yogic system is more spiritual than physical and the first yoga texts do not emphasis postures. Traditionally there are four paths of yoga Karma-Bhakti-Raja-Jnanana. Yoga we practice today has evolved from these teachings. Modern day yoga (1850 to the present) descends from Raja yoga. It is a comprehensive method that embraces meditation while encompassing the whole of yoga dealing directly with the thoughts of the mind and follows all the preparation of hatha yoga (yoga postures).

The breath

Our breath is directly linked to the central nervous system. t is an important indication of our physical, mental and emotional well-being. We can use it to induce feelings of calm by taking conscious control which changes the neural pathways within our brain and nervous system (flight/fight). It teaches us to become aware of the quality of our breath and through yogic breathing you begin to notice how the body experiences it. it is the key to unlocking your body in your yoga practice.

Yoga Postures

These are tried and tested, they have been developed over thousands of years to purposely exercise every muscle, nerve and gland within the body. Practising once or twice a week increases body strength, flexibility and grounds you spiritually. No special equipment is needed, you just come on to your mat with your breath and some resolve. This makes it suitable for all age groups and those with mobility problems. There are several yoga centres in the local area that provide classes for all levels.

Meditation and spirituality

Meditation is a flow of mental awareness which we directly experience by emptying the mind. Several methods are used: Breathing, Visualisation, Mantras and Chanting and Gazing to ground and help us to focus the mind. Love is the highest state and final goal of spiritual realisation, having an open heart is the key in moving your lie forward. Love is your inner source, your potential and your true nature. Meditation helps to clear and mental attachments – anger, greed and fear in order for us to move forward and grow a compassionate people.

“The answer my friend is blowing in the wind” – bob Dylan.

Om Shanti Namaste

Back Safe Air Travel Advice

back saef air travle advice from our southend chiropractorThere’s one thing that can put a damper on a holiday and that’s back pain. If you are one of the many people who are taking to the skies this summer to reach their holiday destination, Arif has put together some timely advice for you.

Arif’s Back Safe Air Travel Advice

To minimise backache and to keep in good spinal health when flying for over an hour I recommend these brief points and gentle mobilising exercises.

  •  When handling your baggage keep the case as close as possible into your body and avoid jerky movements when lifting the case
  •  Pull a case off the carousel with both hands, this will spread the load and lessen the chances of twisting as you lift
  • As with most lifting bend always remember to bend your knees

On board:

  • Sit higher up on the seat with your bottom against the back of seat, raise your  height by placing the blanket and cushion provided on long haul flights under your bottom.
  • Every one to one and a half hours take a break from your seat and do some gentle mobilising exercises:
    • Find an area to stand with your back against a wall and pull one knee up to your chest with both hands holding below the knee cap. Gently tug the leg 10 times. Repeat this for each leg 3 times so that’s 10 tugs 3 times per leg.
    • Next stand with your feet just beyond hips width apart with your hands on your hips and swing gently and rhythmically from side to side for 2 minutes or longer.  This mimics the act of walking and is good for circulation too!
  • On returning to your seat, sit upright and clench your buttocks firmly, holding for 10 seconds, release and repeat 10 times. This will help to keep your circulation flowing (and provide a giggle to the passenger next to you and laughter is always beneficial:)!).
  • Use a horse shoe pillow to stop your head rolling if you fall asleep.
  • Avoid looking down to digital devices for more than a few minutes to avoid neck strain and possible headaches.

Whether you are jetting off or taking a staycation this summer we hope you have a relaxing holiday and safe travel.

Help Celebrate 25 Years Of Cliffs Chiropractic This August

25 Year Anniversary of Clifs Chiropractic Clinic In Southend

Wow can’t believe it’s been 25 years since we started to serve the good folk of Southend and beyond! It has been a privilege to care for thousands of patients over this time, developing our skills, innovating, adding services and building a passionate and dedicated team. BUT our work is ongoing, every day we hear of those who are suffering, putting up needlessly with pain or enduring a limited life.

This August we wish to enlist your help and reward you for sharing our vision.

You will receive a £20 ‘THANK YOU‘ off a treatment* when you recommend a friend or loved one and we’ll give them a Full Consultation for ONLY £15. 

The offer is valid through until 31st August 2019.

*Applied after the new patient has attended their Report of Findings visit.

Do You Have A Story To Share?

feedback for cliffs chiropractor southendWe love to hear how chiropractic helps change our patients’ lives. Reading these experiences also helps others with similar problems to realise that there is a way for them to feel better and regain their life.

If you have a story or have had a great experience at our clinic then please share it.

Adding a review to our Google My Business Page is one way to do this. Click here and you’ll be taken straight to our Google My Business Page.

Get On Your Bike For Less At Les’s Cycles

Les’s Cycles are offering our patients an amazing 10% discount on sales of bikes and accessories. All you need do is present an appointment card at the time of purchase.

You may not know this but Les’s Cycles are the main dealers for E-bikes and have a qualified E-bike technician for repairs and service.

No excuses now for not getting on your bike!