In April we launched our B2B (Back to Business) campaign at London Southend Airport. Next on the list is HMRC Southend where there are 1,200 staff, the majority of whom are deskbound and have an average age of 50.
If you know of other businesses in the area that are interested in helping their staff improve their health and wellbeing, please contact Cliffs and ask to speak to Arif Soomro to arrange a workshop.
B2B is a fitness campaign with a difference: our goal is to help adults look after their backs by adopting a better posture at work – often hard to achieve if you’re sitting at a desk for most of the day. We saw this as important because back pain isn’t just painful, it’s expensive too; in 2014 back pain accounted for a loss of 10 million working days, or over a billion pounds, to the UK economy.
First we created a series of, easy-to-do exercises that would have the maximum impact on posture and energy levels, then we approached Jon Horne, the Chief Operating Officer at the airport and a back pain sufferer himself, to see whether he would like to be involved. He was keen for all his staff to benefit from this kind of programme, so we ran our first workshop with the air traffic controllers and then rolled Back to Business out to the rest of the staff.
Next on the list is HMRC Southend where there are 1,200 staff, the majority of whom are deskbound, and have an average age of 50. Our Back to Business programme will be perfect for them, as these exercises have been developed to be performed within the confines of an office space. Important too is helping to prevent and reduce musculo-skeletal problems which are, currently, the second highest cause of absence after stress at HMRC Southend.
If other businesses in the area are interested in helping their staff improve their health and wellbeing through Back to Business, please contact Cliffs and ask to speak to Arif Soomro to arrange your workshop.